A coming closer together of the communicative competence of our educational managers in the new scenes of the XXI Century

Abstract

Llanguage is a special form of relationship between men, an instrument of thought that allows the organization of ideas and their coherent expression. Within the communicative phenomenon in the educational institutions, a very polemic aspect since psycho pedagogical point of view is the managers’ of education discourse which is considered the strategy in order to accomplish the objectives of the teaching learning process, through the dialogue, argumentation and the resources of oratory for this reason it can’t be restricted to simple linguistic exchanges with their subordinates. The objective of this piece of work is meditated by the necessary demands in the discourse of the educational directive in order to perfect their communicative competition in an efficient manner.