A cultura organizacional como catalisador ou impedimento à inovação: um estudo cubano baseado na produção científica
Palavras-chave:
Gestão da inovação; cultura organizacional; dissonância cultural; mecanismos de acoplamento; teoria fundamentadaResumo
Introdução: Introdução: Objetivo: Analisar a produção científica cubana (2019-2024) sobre cultura organizacional e gestão da inovação, a fim de construir um modelo teórico-contextual que explique como a cultura facilita ou inibe a implementação do novo marco regulatório (NC 1307:2022). Metodologia: Estudo qualitativo utilizando a Teoria Fundamentada (Strauss & Corbin, 1998; Charmaz, 2014) em um corpus de 18 artigos científicos, empregando codificação aberta, axial e seletiva com o auxílio do ATLAS.ti. Resultados: Emerge um modelo de “Alinhamento Dinâmico para a Inovação” (ADI), estruturado em torno da categoria central de “Dissonância Cultural” (a lacuna entre a cultura formal e a cultura em uso) e três “Mecanismos de Acoplamento”: comunicação dialógica, liderança transformacional e integração sistêmica. Conclusões: A capacidade inovadora das organizações em contextos econômicos emergentes depende da ativação sinérgica desses mecanismos. O modelo ADI oferece implicações para políticas públicas de inovação na América Latina e dialoga com a literatura sobre capacidades dinâmicas e mudança organizacional.
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