Communicational strategies: a comprehensive approach for conservation and socioeconomic development
Keywords:
Sustainable tourism, Conservation, Communication, Socioeconomic developmentAbstract
Introduction: The growing concern about the environmental impact of tourism and the need to generate socioeconomic benefits for local communities drove this research. Objective: To design communication strategies that promote sustainable tourism at the Malecón beach in La Libertad. Through these strategies, the aim was not only to conserve natural and cultural resources but also to improve the socioeconomic well-being of the local community. Materials and Methods: The research used a comprehensive approach with a non-experimental design. Data were collected through surveys directed at local residents and merchants. This method provided a detailed insight into perceptions and attitudes towards sustainable tourism. Results: showed that there is a lack of effective communication to foster sustainable tourism practices. Both residents and merchants recognize the importance of environmental conservation but indicated that current initiatives are insufficient. Discussion: The findings emphasize the importance of strategic communication in promoting sustainable tourism. It is argued that greater collaboration between local authorities, the community, and the private sector is essential to improve conservation practices. The lack of cohesion among the actors involved has limited the scope of the initiatives, and it is crucial to develop a shared vision. Conclusions: The implementation of improved communication strategies could significantly contribute to sustainable development in La Libertad. These strategies will not only help protect natural and cultural resources but also drive economic growth and community well-being. The research provides a solid foundation for future actions that aim to balance tourism development with environmental conservation.
References
Adger, W. N. (2015). Successful adaptation to climate change across scales. Global Environmental Change.
Argenti, P. A. (2019). Strategic Corporate Communication: Core Concepts and Applications. Sage Publications.
Arizabaleta Dominguez, S. L., y Ochoa Cubillos, A. F. (06 de diciembre de 2016). Hacia una educación superior inclusiva en Colombia. Scielo, 41-56. http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0121-24942016000200005&lng=en&tlng=es.
Babbie, E. (2017). The Practice of Social Research. Cengage Learning.
Bandura, A. (2017). Social Learning Theory. Prentice Hall.
Benito, M. M. (2019). Arquitectura para un turismo sostenible. https://idus.us.es/handle/11441/24249
Berry, J. W. (2015). Acculturation: Living successfully in two cultures. International Journal of Intercultural Relations.
Brooks, A. W. (2023). Did You Hear What I Said? How to Listen Better. Harvard Business School Working Knowledge.
Bruner, J. S. (2019). The Process of Education. Harvard University Press.
Butler, R. (2021). Sustainable tourism: A state-of-the-art review. Tourism Management.
Catota, C. (2024). https://repositorio.utc.edu.ec/bitstream/27000/12131/1/PI-002809.pdf
Chavis, D. M. (2021). The Paradox of Community. American Psychologist.
Cornelissen, J. (2020). Corporate Communication: A Guide to Theory and Practice. Sage Publications.
Creswell, J. W. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications.
Deardorff, D. K. (2016). The Identification and Assessment of Intercultural Competence. Journal of Studies in International Education.
Denisse, B. C. (2021). Estrategias Comunicacionales En Las Campañas Presidenciales. http://repositorio.ug.edu.ec/bitstream/redug/58924/1/Estrategias%20comunicacionales%20en%20las%20campa%c3%b1as%20presidenciales%20de%20la%20segunda%20vuelta%202021%20en%20Ecuador.pdf
Dewey, J. (2019). Democracy and Education. Macmillan.
Dillman, D. A. (2017). Mail and Internet Surveys: The Tailored Design Method. John Wiley & Sons.
Elizabeth, M. V. (2023). Estrategias Comunicacionales Para El Fortalecimiento. https://repositorio.upse.edu.ec/bitstream/46000/9199/1/UPSE-TCO-2023-0023.pdf
Espíndola, C., y Cortez, P. (Mayo de 2023). Estrategias De Comunicación En La Difusión De Los Centros Culturales Del Cantón Salinas. YACHASUN, 7(12), 35 - 47. https://doi.org/https://doi.org/10.46296/yc.v7i12edespmayo.0313
Fernando González Luna, Dolores Gutiérrez Rico. (2015). Más allá de la inclusión educativa: Elementos para su desarrollo en una institución de educación superior. (Vol. Primera edición). (I. U. Español, Ed.) México, México: Instituto Universitario Anglo Español.
Freire, P. (2017). Pedagogy of the Oppressed. Continuum.
Frey, L. R. (2018). The evolution of communication strategies: An overview. Journal of Communication.
Harvard Business School Faculty. (2023). Communication Strategy: Articles, Research, & Case Studies on Communication Strategy. Harvard Business School Working Knowledge.
Herdoíza, M. (2015). Construyendo Igualdad en la Educación Superior. Secretaría de Educación Superior, Ciencia, Tecnología e Innovación - SENESCYT, Senescyt/Unesco, Quito.
Hernández-Sampieri. R & Mendoza, C. (2018). Metodología de la investigación. Las rutas cuantitativa, cualitativa y mixta (Vol. Sexta). México D.F., México: McGRAW-HILL/INTERAMERICANA EDIOTRES, S.A. DE C.V. http://observatorio.epacartagena.gov.co/wp-content/uploads/2017/08/metodologia-de-la-investigacion-sexta-edicion.compressed.pdf
Herrera Seda, C., Pérez Salas, C., y Echeita, G. (2016). Teorías Implícitas y Prácticas de Enseñanza que Promueven la Inclusión Educativa en la Universidad. Instrumentos y Antecedentes para la Reflexión y Discusión. 9(5), 49-64. https://dx.doi.org/10.4067/S0718-50062016000500006
Hugo, C. A. (2012). Marketing ecológico y turismo sostenible. https://revistas.uea.edu.ec/index.php/racyt/article/download/26/28
Incheon. (2016). Educación 2030. Declaración de Incheon y Marco de Acción. Hacia una educación inclusiva y equitativa de calidad y un aprendizaje a lo largo de la vida para todos. UNESCO.
IPCC. (2017). Climate Change 2014: Impacts, Adaptation, and Vulnerability. Cambridge University Press.
Janet Camilo. (2020). Plan Nacional de igualdad y equidad de género. República Dominicana: PLANEG III.
Kaplan, A. M. (2020). Social Media Marketing in a Changing World. . Business Horizons.
Kerlinger, F. N. (2002). Investigación del comportamiento: Métodos de investigación en ciencias sociales . McGraw-Hill.
Kim, Y. Y. (2021). Becoming Intercultural: An Integrative Theory of Communication and Cross-Cultural Adaptation. Sage Publications.
Klein, R. J. (2017). Inter-relationships between adaptation and mitigation. . Climate Policy.
Kotler, P. &. (2016). Marketing Management. Pearson Education.
Kretzmann, J. P. (2023). Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community’s Assets. ACTA Publications.
Kunsch, M. M. (2020). Planejamento de Relações Públicas na Comunicação Integrada. Summus Editorial.
Kvale, S. (2016). Interviews: An Introduction to Qualitative Research Interviewing. Sage Publications.
Marilyn, T. R. (2014). Plan de desarrollo turístico sustentable. https://repositorio.upse.edu.ec/bitstream/46000/1499/1/TOMAL%c3%81%20ROSALES%20INGERBOTH%20MARILYN.pdf
Martinez, G. J. (2018). Estrategias comunicacionales y su relación en la recaudación de la tarifa del derecho de autor. http://distancia.udh.edu.pe/bitstream/handle/123456789/1142/LAGUNA%20MARTINEZ%2c%20Gina%20Jacqueline.pdf?sequence=1&isAllowed=y
Matarasso, F. (2019). Community Participation in Local Arts and Cultural Activities: Mechanisms and Impacts. Community Development Journal, 4, 12-25.
Mattessich, P. M. (2017). Community Building: What Makes It Work. Amherst H. Wilder Foundation.
Mefalopulos, P. (2020). Understanding the nature of communication strategies. Journal of Strategic Communication, 3, 23-47.
Men, L. R. (2021). Strategic Internal Communication: Transformational Leadership, Communication Channels, and Employee Satisfaction. Management Communication Quarterly.
Montti, M. E. (2016). Diseño Metodológico Comunicacional. https://rephip.unr.edu.ar/bitstream/handle/2133/26413/PROYECTO%20FINAL%20INTEGRADOR%20-%20MAESTR%C3%8DA%20EN%20COMUNICACI%C3%93N%20ESTRAT%C3%89GICA%20-%20MONTTI%202023.pdf?sequence=3
Muñoz Loayza, B. A. (2018). Ventajas y desventajas del muestreo probabilístico y no probabilístico en investigaciones científicas. Machala: Repositorio digital Utmach. http://repositorio.utmachala.edu.ec/bitstream/48000/12838/1/ECUACE-2018-CA-DE00859.pdf
Oberg, K. (2016). Cultural Shock: Adjustment to New Cultural Environments. Practical Anthropology.
O'Keefe, D. J. (2018). Persuasion: Theory and Research. Sage Publications.
Organización Mundial del Turismo (OMT). (2020). El turismo y los Objetivos de Desarrollo del Milenio. OMT.
Pelling, M. (2021). Adaptation to Climate Change: From Resilience to Transformation. . Routledge.
Piaget, J. (2020). The Origins of Intelligence in Children. International Universities Press.
Putnam, R. D. (2020). Bowling Alone: The Collapse and Revival of American Community. Simon & Schuster.
Quintero, Q. S. (2015). Sostenibilidad sociocultural del turismo: propuestas para el cantón Playas. Provincia del Guayas, Ecuador. Obtenido de Sostenibilidad sociocultural del turismo: propuestas para el cantón Playas. Provincia del Guayas. https://revistas.uned.ac.cr/index.php/espiga/article/view/1288/1353
Quirke, B. (2018). Making the Connections: Using Internal Communication to Turn Strategy into Action. Gower Publishing.
Rivero Pino, Ramón. (2021). Instrumento para validación por especialistas de técnicas para la investigación "Desarrollo de Capacidades de Intervención Profesional Comunitaria, Familiar y de Género para la Inclusión Educativa Universitaria. Universidad Estatal Península de Santa Elena, Santa Elena.
Rogers, E. M. (2018). Diffusion of Innovations. Free Press.
Sam, D. L. (2020). Psychological Adaptation of Adolescents with Immigrant Backgrounds. Journal of Social Psychology.
Sampieri, R. H. (2018). Metodología de la investigación. McGraw-Hill Education.
Sarzosa, M. J. (2016). Estrategias de comunicación interna para la difusión de informacióninstitucional en TECNA del Ecuador. https://repositorio.uisek.edu.ec/bitstream/123456789/131/3/Estrategias%20de%20comunicaci%c3%b3n%20interna%20para%20la%20difusi%c3%b3n%20de%20informaci%c3%b3n.pdf
SENESCYT. (2015). Construyendo Igualdad en la Eduación Superior. Secretaría de Eduación Superior, Ciencia, Tecnología e Innovación.
Servaes. (2012). https://www.infoamerica.org/selecciones/articulo2.htm
Smit, B. (2016). Adaptation, adaptive capacity and vulnerability. Global Environmental Change.
Smith, R. D. (2018). Strategic Planning for Public Relations. Routledge.
Solís Sabanero, A. (2016). La perspectiva de género en la educación. Desarrollo profesional docente: reforma educativa, contenidos curriculares y procesos de evaluación, 97-107.
Torres-Ortiz, J.A. & Duarte, J.E. (Junio de 2016). Los procesos pedagógicos administrativos y los aspectos socio-culturales de. Investigación, Desarrollo, Innovación, 6, 179-190. https://doi.org/http://dx.doi.org/10.19053/20278306.4606
Turner, B. L. (2020). A framework for vulnerability analysis in sustainability science. Proceedings of the National Academy of Sciences.
Unesco. (2020). América Latina y el Caribe: Inclusión y educación: todos y todas sin excpeción. París: Informe de Seguimiento de la Educación en el Mundo 2020.
Verba, S. S. (2017). Voice and Equality: Civic Voluntarism in American Politics. Harvard University Press.
Ward, C. B. (2021). The Psychology of Culture Shock. Routledge.
Weaver, D. (2019). The evolution of sustainable tourism: Historical trends and future directions. Annals of Tourism Research.
Weaver, D. B. (2017). Turismo Sostenible: Teoría y Práctica. Elsevier.
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Paola Elizabeth Cortez Clavijo, Cynthia Espíndola Vásquez
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
This journal provides immediate open access to its content, based on the principle that offering the public free access to research helps a greater global exchange of knowledge. Each author is responsible for the content of each of their articles.
Universidad de Oriente 