Artificial intelligence in higher education management
Keywords:
artificial intelligence, higher education, university management, generative AIAbstract
Artificial intelligence (AI) is increasingly transforming university management and teaching processes, offering new possibilities for personalized learning and administrative efficiency in higher education. This study aims to analyze the use of AI in university administration and teaching in Ecuador, identifying its opportunities, benefits, and main challenges. A mixed-methods approach with quantitative emphasis was applied, descriptive and inferential statistics were complemented with qualitative content analysis; data were collected through a validated questionnaire administered to 146 university professors from four higher education institutions in Manabí, Ecuador. Findings reveal a growing adoption of generative AI tools and positive perceptions regarding personalized learning, feedback, and efficiency; however, limitations such as insufficient training, lack of policies, and privacy concerns persist. In conclusion, AI offers significant potential for higher education, but its effective integration requires teacher training, institutional guidelines, and ethical regulation.
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Copyright (c) 2026 Miguel Macías Loor, Marielisa Stefanía Zavala Cárdenas, Jonathan Rodolfo Delgado Cedeño, María Elena Tubay Álvarez, Leopoldo Vinicio Venegas Loor
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