Analysis of the increase in followers on social networks of Cuban universities

Array

Authors

  • Josué Ernesto Hernández-Pozo Universidad de Oriente, Santiago de Cuba https://orcid.org/0000-0001-6491-7158
  • Haydeé María Quiala-Pérez Universidad de Oriente, Santiago de Cuba
  • Adán Raúl Santana-Arias Universidad de Oriente, Santiago de Cuba
  • Dayana Salazar-Arce Universidad de Oriente, Santiago de Cuba

Keywords:

University, ICT, social networks, follower

Abstract

The Universities of Cuba, almost a decade after their positioning on these platforms, work to use them as part of their communication strategy to strengthen their image and visual identity, as well as inform their audiences of the university work from each of their processes. In this research, we analyze the main statistics of results in the management of Cuban universities in social networks (Facebook, Twitter, YouTube, Linked in), in the period may 2019 – may 2020. It does not address issues related to content, quality, update periods, etc., of what is published, but the corresponding translation in an increase of followers to profiles and pages. It also provides important data that can serve as forecasts for the achievement of the work objectives proposed by the Ministry of Higher Education.

Downloads

Published

2020-07-07

How to Cite

, , , & . (2020). Analysis of the increase in followers on social networks of Cuban universities: Array. Maestro Y Sociedad, 176–190. Retrieved from https://maestroysociedad.uo.edu.cu/index.php/MyS/article/view/5202

Issue

2020: Número Especial

Section

Número Especial

License

This journal provides immediate open access to its content, based on the principle that offering the public free access to research helps a greater global exchange of knowledge. Each author is responsible for the content of each of their articles. 

Most read articles by the same author(s)