Proposal for the design of a cultural tourism product. Case: Pile Commune, Montecristi

Abstract

Introduction: The object of this research proposal is the development of a cultural tourism product that contributes to the protection and safeguarding of the traditional weaving of the toquilla straw hat in the Pile commune of the Montecristi canton. Materials and methods: With the purpose of promoting the social and economic development of the commune, in line with tourism objectives at the national level. The research adopts a qualitative action approach. Product design is carried out in three phases. In the first phase, a diagnosis of the current situation of the commune is carried out, in the second phase the implementation of a cultural tourism product that promotes the appreciation of the traditional weaving of the toquilla straw hat is proposed, and as the last phase the execution is proposed. of promotional strategies that promote the positioning of the Pile commune as a cultural tourism destination. Results: As a result of this research, it is expected to promote tourism innovation processes in the territory. Discussion: Tourist activities will be focused on culture and community, it is planned to generate positive social impacts and find new opportunities for economic development in cultural tourism activities, which will allow generating additional income for local inhabitants through the sale of crafts, the provision of tourist services, the creation of local businesses and the generation of employment. Conclusions: It is expected that this research will serve as a clear, precise guide and reference point for tourism actors. This involves identifying and defining the activities that can be carried out around culture, providing information that allows planning and developing authentic and significant tourist experiences. In addition, it seeks to promote future tourism innovation processes in the territory, which implies identifying new ways of providing tourist experiences, through innovative elements that attract visitors and in turn generate interest in local culture.