Training strategy in intellectual property for entrepreneurs

Abstract

Introduction: The conception of the Cuban state to improve business competitiveness and the search for financial and business assets in the forms of state and non-state management, with the institutionalization of small and medium-sized companies, and the relationship of this commercial denomination mediated by the uses of intellectual property as a legal tool to generate business assets. The objective of this article is the formation of a business and intellectual property culture.
Materials and methods: As part of the initial diagnosis, surveys were applied to an intentional sample of 49 self-employed workers, 2 MSMEs, professors and researchers belonging to the Faculties of Economic and Business Sciences of the Universidad de Oriente.
Results: The intellectual property training strategy for entrepreneurs, as a practical instrument, through its stages and actions, favors the quantitative and qualitative transformation of the investigated object, allows a sufficient level of systematization of the projective-transformative aspect of the business management of this new economic actor of the Cuban economy.
Discussion: The teacher is not only the researcher, but is capable of managing and collaborating for the registration, protection, socialization and transmission of scientific-intellectual goods, creates a culture and is capable of collaborating in the management of its results, revealing as a superior quality of this professionalization in intellectual property, where the functions of the entrepreneurial teacher are established, which are: developing intellectual creativity, increasing innovative competences, increasing inventive activity, increasing investigative competences, generating scientific results, collaborating for the registration of those results, create a culture in intellectual property, recognize the scientific-innovative-technological results, identify the intellectual good.
Conclusions: The application of the strategy with MSME entrepreneurs from the Santiago de Cuba province, allowed to corroborate their low culture in intellectual property, and incipient insertion within the product portfolios of these entrepreneurs.