Analytical summary on financial capitalism and the sponsorship from the mass media

Abstract

This article aims to analyze the power that financial capitalism reaches thanks to the mass media with its impact on the ideology of the people. The research has a qualitative approach. Its design is non-experimental with a cross section and the scope is descriptive of a retrospective type. The variables that are analyzed are financial capitalism, the mass media and the ideology of the people, which are not manipulated as part of the study, only analyzed and contextualized to the reality of Ecuador. Various scientific methods were used, such as analysis-synthesis, historical-logical and documentary analysis. The historical background related to commercial and industrial capitalism, its relationship with the emergence of financial capital and the importance acquired by the media constituted a guideline for conducting the study. It was determined that the intervention of the private financial system is favored because it influences the decision-making of the state.