Analysis of the increase in followers on social networks of Cuban universities

Abstract

The Universities of Cuba, almost a decade after their positioning on these platforms, work to use them as part of their communication strategy to strengthen their image and visual identity, as well as inform their audiences of the university work from each of their processes. In this research, we analyze the main statistics of results in the management of Cuban universities in social networks (Facebook, Twitter, YouTube, Linked in), in the period may 2019 – may 2020. It does not address issues related to content, quality, update periods, etc., of what is published, but the corresponding translation in an increase of followers to profiles and pages. It also provides important data that can serve as forecasts for the achievement of the work objectives proposed by the Ministry of Higher Education.