Method to conceptualize digital posters

Abstract

The research is carried out within the framework of the global pandemic of the Coronavirus SARS-COV-2, constituting a necessity the development of a message system to promote health protocols and inform citizens of hygiene measures and rules of social coexistence, aiming to propose a method to conceptualize messages based on digital posters in times of natural disasters, epidemics and pandemics in the city of Santiago de Cuba. For this, qualitative research methodology was used in particular, communication methods and techniques with emphasis on creativity and education. The research provides a method to conceptualize digital posters, ways of transmitting information to different audiences and the characterization of various posters created during COVID-19, strengthening the national and local communication strategy.