Environmental Communication Strategy for the prevention of air resource pollution in Mella

Abstract

Communication plays a key role in environmental management, based on its influence on human beings in the preservation of the environment. Hence the need to see how to promote environmental management in the Mella municipality through communication processes to influence the prevention of air resource pollution, through the development of an environmental communication strategy aimed at integrating the social actors that contribute to efficient management of this resource. The methods used were theoretical and empirical, allowing to present the proposal to the representative of the municipal group of local development, to sensitize social actors and the community regarding the prevention of air resource pollution and the realization of radio programs with topics related to the air resource.